To bring change at the scale and pace required for challenges like the climate crisis, air pollution, desertification, and water pollution, iFOREST follows a four-fold approach:
- Research: Independent and rigorous (primary and secondary) research, to generate data, information and knowledge, enabling better policies and practices.
- Communication: A compelling communication strategy that takes environmental messages from a few to the many
- Innovation: Use of cutting-edge ICT tools to address information and capacity gaps, including in areas of environmental governance.
- Partnerships for change: Building synergy in all areas—research, communication, advocacy and campaign—to scale-up solutions.